For effective prospecting, use
Lead Management Done Right.
Campaigner is an operational tool that not only seeks to create innovative digital customer touch points called “campaigns,” but also assists in extracting maximum value from every customer encounter through continuously processing every sales lead on an action-by-action basis.
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LET YOUR INFORMATION START TO WORK FOR YOU
STEP 1: Extracting and centralizing customer information allows for focussed internal processing.
By utilizing current CRM and ERP, customer detail is imported into Campaigner and then segmented, categorized and flagged by geography, product model, age, job title or any other custom customer profile. These customer groups are then paired with powerful marketing campaigns which can be activated right from within Campaigner ensuring targeted communication at the right time at the right place.
Grow your database of customer information to increase sales
No matter what the state of your current customer data, Campaigner has dedicated campaigns for staff members to help update and centralize your information, i.e. shop Walk-Ins, Telephone-Ins etc. There are more powerful campaigns in the stable such as Customized Emails and Bulk SMS (Beta) which can be utilized to grow your customer database enabling organizations to run targeted advertising with high response rates.
As soon as a customer requests a product demo, Campaigner loads the lead in its Lead Management module for processing.
EXPO / EVENT
Allow prospective customers to seamlessly enter their details via tablet or mobile device at expos or featured events.
SMS CAMPAIGNS (BETA)
Send an sms on a custom triggered event, like a birthday, for a customer to redeem his voucher or coupon.
OTV’s integrated Newsletter Template product allows Campaigner customers to create purposefully designed email templates which, is informed by collective recipient behavioural click statistics that will not only invoke clicks but click-troughs. More on this product…
Allow customer to request product information right from social media and Campaigner will create them as sales leads for reps to follow up on.
Maximizing sales potential by capturing customer information at ‘Walk-Ins’ creates future opportunities for targeting marketing.
Enable the call centre to directly inject sales orders or prospective leads into Campaigner via custom made digital forms.
ENSURE PERSONNEL ARE EXTRACTING MAXIMUM VALUE FROM CUSTOMER INFORMATION
STEP 2: In every instance, industry processes and actions are purposefully applied to customer information to ensure maximum return on investment.
Campaigner is totally user-friendly and implements operating procedures which are authoritatively guarded over by a daily automated reminder system (“the Manager’s Voice”). This dedicated automated feature forces staff members to daily follow through and execute proven success orientated actions in a step-by-step manner to maximise customer information to its full potential.
More effective corporate control over valuable customer information will systematically increase sales volumes through the supportive role Campaigner plays in coordinating target driven actions – from the sales floor right up to Top Management level.
DEDICATED INDUSTRY STEPS
Customer information can either be allocated manually or automatically to industry specific steps. Once in motion, the customer information is drilled though a proven process to ensure leads turn into sales.
DEDICATED LEAD MANAGEMENT
Leads do not get lost, misplaced or mismanaged, they are in a constant ‘recycle’ state to maximise the enterprise’s customer lifetime value – this way, Campaigner acts as an automatic hand-over and knowledge management system for enterprises.
Campaigner is proactive in notifying employees of their progress, and in cases of poor performance its supportive role comes into play by periodic email, report and mobile notifications to better the service level.
INVEST AND EXCELL IN THE AREAS THAT STATISTICALLY BRING IN MORE SALES
STEP 3: Performance reports which are instantly visualized ensures management's proactive involvement in changing the result of their outcomes.
OTV’s strong roots in data visualization ensure the creation of dedicated reporting modules whereby relevant key-performance areas of enterprise business intelligence (BI) are automatically transposed into interactive charts. Through its processing intelligence, Campaigner automatically interprets the data and instantly displays the same through data visualization and on a multi-level basis, which eliminates the need to spend hours in composing the same to make sense to management.
With over 50 dedicated drilled down areas, anyone in an organisation can be given access to the performance reports of his/her own portfolio, with top management having insight into all such performance reports right down to ground level.
REPORTING ACROSS BUSINESS UNITS
Highlights both potential strategies and inefficiencies when branches are compared to each other in the reporting module. This is extremely powerful in syndicating successful strategies nationally in record time in order to reap maximum results.
The above efficiency in reporting not only actions enterprise information in that it reminds employees through constant notification on performance criteria that needs to be upheld, but also reports on key-inside-performance-areas (KIPA) from employees who perform above standard, which could therefore be syndicated across the enterprise through a knowledge management program.
TOYOTA SOUTH AFRICA | Nic Bottari
With 2016 highlighting the launch of the new Hilux and Fortuner, Toyota needed a dedicated team to assist them with notifying their customer base of their regional launches. Various launch events needed both teaser and invitation campaigns to drive traffic to the new launches. With fully booked venues on each launch, OTV’s email campaigns contributed to a huge amount of lead generation and awareness for Toyota.
STANDARD BANK | Theoniel Potgieter
Standard Bank Business Account Managers work tirelessly to ensure their client’s products gets sold effortlessly. In many cases the client’s customer are in need of high value capital finance solutions which can be hard to discuss over the phone, so customer events are facilitated to invite customers to engage in constructive discussions on how to finance these products. OTV’s highly customized services results in targeted email marketing designs and remarketing activities to ensure these events are fully seated and attended that provides for an environment of making business happen!